Cross-Platform Product Suite
Web · Mobile · AR/VR · Chinese Market Expansion
The Problem
A technology company needed to capture new market segments in the Chinese consumer market through immersive experiences, while simultaneously delivering production web and mobile applications for their existing client base across diverse industries.
The Approach
Worked across two parallel tracks: building AR/VR experiences in Unity/C# for the Chinese market, and delivering production web and mobile apps using MERN stack and React Native. Established automated testing and optimized cloud infrastructure.
Key Technical Decisions
- 01Unity + C# for immersive AR/VR targeting Chinese distribution channels
- 02MERN + React Native for cross-platform web and mobile delivery
- 03Automated CI/CD pipelines reducing time-to-market by 20%
- 04Python diagnostic tools improving data quality by 40%
- 05AWS EC2 auto-scaling optimization cutting infra costs by 20%
The Outcome
25% increase in client sales through improved UX. New market segments captured. Faster delivery through automation and measurable infrastructure cost reductions. Two years shipping across web, mobile, and immersive platforms.