Case study 05
Artizen
A production-ready MVP connecting UAE creative students with SMEs.
Live MVP
Creative matching platform
- Client
- NYUAD senior project
- Duration
- MVP delivery
- Role
- Solo end-to-end product engineer
How it works
Situation
The project needed a credible platform for connecting emerging creative talent with SMEs through a more structured experience than a simple student-project website.
Build
I built the platform with public pages, student/talent flows, SME brief intake, curated matching, secure review paths, and admin operations.
Result
Artizen became a useful live MVP and portfolio proof for rapid product execution under a constrained project context.
Key decisions
- Focused the platform around trust, profiles, briefs, and curation instead of a broad marketplace.
- Built admin and review flows early so the project could be operated after launch.
- Kept the MVP production-ready without expanding into unnecessary platform scope.
- Balanced polished public presentation with working product workflows.
Tools used
Next.jsReactCloudflareAuthAdmin workflows
My role
Product buildFrontendBackendAuthAdminLaunch support
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